To prevent such incidents, McAfee has started a URL shortener service (McAf.ee), which notifies the user the security status of the site he clicks. If the real URL is flagged as dangerous it will throw up a red sign and block the site, if it is suspicious it shows yellow, and green for good site.
You may visit McAf.ee to create short URLs. Here is an extension for Google Chrome that will help you create trusted short URL on the fly. This extension uses the mcaf.ee service which utilizes McAfee's Global Threat Intelligence information.
Also see: Bitdefender URL Shortener Service.
You can install this extension from chrome extension page